The Reconciliation Gap
Your CRM shows what you expect to close. Your channel data shows what actually sold. Your ERP shows what got booked and billed. Nobody connects all three — so every revenue review becomes a reconciliation exercise in Excel.
Configurable attribution engine
Match rules, confidence thresholds, and fallback logic are configurable to your channel structure — not hardcoded to someone else's assumptions.
Confidence and explainability built in
Every attribution decision carries a confidence score and a full trace of which signals drove it. No black box. Every number is defendable.
Feedback loop that gets smarter
When Sales Ops corrects an exception, that correction feeds back into the next attribution run. The engine learns from your data, not generic training sets.
Persona-driven workspaces
CFOs, VP Sales, Sales Ops, and Revenue Analysts each see the cut of data that matters to their accountability — without anyone building a custom report.